Kevin Brennan Writes About What It's Like

A new place to promote your self-published book: That Part Where

Blue gorilla


Looking for a new way to promote your book? Yeah, me too. That’s why I was glad I ran into That Part Where, the brainchild of the good people behind Monkey Paw Creative.

Intriguing concept

Here’s how it works: You select a scene from your book that gives potential readers a glimpse at what’s behind the cover. And it’s not the opening scene, because anyone can get their hands on that via the Look Inside feature at Amazon et al. Instead, this scene is something that nails the book down and provokes the reader (with any luck) to buy. It’s “that part where…” Get it?

You get to set up the scene with a brief intro, you get your cover reproduced, and you get the book description included to boot. Then the good people behind That Part Where (i.e., the good people behind Monkey Paw Creative) will post your scene on their website, then create an ad that you can use on all your social media outlets and that they’ll put into their Google Adwords campaign for 30 days.

Oh, and it only costs $10.

As they put it

We believe that sharing an intriguing sample with readers is one of the most effective ways to make them fall in love with your story. We also believe that when you promote your story on a site like this its effect should last more than one day. Consistent sales do more to raise rankings than spikes. That’s why we encourage you to share the ad and that’s why we promote your ad within our own online campaign.

Bitchy paragraph

The only problem is, online promotion doesn’t seem to translate into sales. Or not many, anyway. (Or, not in my early experience, anyway.) Readers appear to look at it as a form of junk mail, like virtual billboards, something to be filtered out. God knows I’ve been trying a bunch of different things, shy of buying ad space or a hiring a skywriter, and the effect on sales has been nil. The blog and my one-on-one needling have been the only real movers of the book.

That said, you really can’t go wrong for ten bucks.

What The Hell

Like the name of this blog says. I’m going to give it a shot. Maybe a few eyeballs will pay $2.99 for Yesterday Road and I’ll make back the $10 the service will cost me. That’s the test of a good ad campaign, right? Do you make back your investment and gain new readers? Yay.

Incidentally, if you’ve read Yesterday Road already, which scene do you think would be a good teaser for That Part Where?

(And thank you to the few generous souls who have purchased the book in its first month!)

25 comments on “A new place to promote your self-published book: That Part Where

  1. John W. Howell
    November 25, 2013

    Great info. Can this be used for not only self published, but others as well?

  2. 1WriteWay
    November 25, 2013

    Reblogged this on 1WriteWay and commented:
    Another (and intriguing) way to promote your book(s)! Read on …

  3. 1WriteWay
    November 25, 2013

    Very cool idea, but it will be hard to pick just one scene from Yesterday Road. Are you limited to one 30-day cycle, or can you have multiple cycles and maybe use a different scene each time. I don’t have your novel in front of me, but offhand I’d lean toward the more humorous scenes, like the alley fight where Jack first got the money, or when he and Joe got hijacked by the lapsed Mormon.

    • Kevin Brennan
      November 25, 2013

      I don’t know about the 30-day thing. Will have to investigate.

      And I’m leaning toward one of the funnier scenes too. Maybe when the carjacker shows up. Or when Jack goes through his money the first time. You don’t want to spoil anything!

      Thanks for the reblog, BTW!

  4. Michelle Proulx
    November 25, 2013

    Cool marketing idea! I’ll definitely look into it 🙂

  5. ericjbaker
    November 25, 2013

    Streaking onto the football field with the book title written on my butt in red lipstick, seconds before opening kick-off, turns out not to help sales. I should have known they’d blur it out on TV

  6. kingmidget
    November 25, 2013

    Intriguing idea. I’ll have to check it out.
    I finished Yesterday Road a few days ago. It was intriguing as well. Well done, sir.

    • Kevin Brennan
      November 25, 2013

      Thank you, kingmidget! I’ve never met a real king before…

      • kingmidget
        November 25, 2013

        Still haven’t. I just play one on WordPress.

  7. Pingback: What Are You Reading for the Holiday? | The Accidental Cootchie Mama

  8. Jade Reyner
    November 26, 2013

    I am always looking for new ways to promote, especially ones that appear to be relatively affordable. I am very much looking forward to hearing how you get on and what your experiences are. I have to say that I have not read your book, but now that I have found you.. I shall definitely look it up. Good luck with the promotion and keep us posted! 🙂

    • Jade Reyner
      November 26, 2013

      I have just downloaded it. 🙂

      • Kevin Brennan
        November 26, 2013

        Thanks so much, Jade! (And I loved your post yesterday about confidence… Always a struggle, ain’t it?)

      • Jade Reyner
        November 26, 2013

        Thank you! And yes it is! 🙂

  9. Phillip McCollum
    November 26, 2013

    Sounds interesting! Looking forward to seeing how your ‘ad’ turns out.

  10. Claire Duffy
    November 26, 2013

    Interesting! As you say, that kind of promotion can be a tricky thing as people might just see it as junk mail… but I tend to think that every little helps, and you never know, and another cliché or two along those lines. Will look into it – thanks!

    • Kevin Brennan
      November 26, 2013

      I agree, Claire, that every little thing helps, and you never know which little thing will make a big difference. So, onward and upward, eh?

      What’s Sweden like in late November? 😉

      • Claire Duffy
        November 27, 2013

        Indeed! Dark and chilly mostly 😉 I’m actually a weirdo that likes winter so I’m pretty happy!

  11. J. S. Collyer
    December 7, 2013

    Totally going to use this if/when the big day comes for my novel 🙂

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This entry was posted on November 25, 2013 by in Publishing and tagged , , , , , .
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