Kevin Brennan Writes About What It's Like
I don’t want to become a broken record around here, but the more I do this the more I see that the best approach to marketing books online is caveat emptor. Where the writer, not the reader, is the buyer.
Somewhere in there I heard about a free promotion site called Awesome Gang. Maybe you’ve heard of them. Anyone who offers free exposure for indie writers is okay in my book, so bravo to Vinny O’Hare, who seems to run the shop, for doing what he does. However (and this isn’t a complaint about his service so much as a case of “I should have seen this coming”), for ten bucks you can purchase additional exposure by getting your book “featured” on the web page for two days and included in the newsletter. This in addition to Facebook, Twitter, and Google+ mentions.
The problem for me, and perhaps for anyone plunking down a tenner, is that Vinny doesn’t appear to limit the number of “featured” books each day. When you fill out the submission form and choose a date for your promotion, there’s no indication that the particular date already has a number of slots filled. Thus it’s a surprise when you find that your book sits in the tenth position, invisible to viewers unwilling to scroll that far down. Moreover, Yesterday Road didn’t appear on Facebook and Google+ until I wrote to Vinny to inquire.
To his great credit, he did move YR to the top of the page around 6 pm yesterday, took care of the other sites, added a tweet, and generally showed that he’s a mensch. I appreciate that.
Today, my second day being “featured,” YR is back down to the ninth slot, with today’s books taking over. As I might have expected.
Anyway, no sales as of yet. And I’m just about ready to conclude that this method of promotion is simply not right for Yesterday Road. Subscribers to sites like Awesome Gang, Bargain Booksy, Book Bub, Choosy Bookworm, et al., are probably looking for other stuff.
Which, like I said: “I should have seen this coming.”