Kevin Brennan Writes About What It's Like
Here’s an interesting thought… What if, Kickstarter?
Let me back up a sec and recap the message of a wise indie author by the name of Linda Gillard, who advises that indie writers not drop a ton of cash on iffy promotional campaigns. It’s generally not worth the outlay in terms of sales, and activity tends to drop off immediately upon the end of the campaign. In other words, you cough up hundreds of dollars, wind up selling fewer copies than you hoped, and take an emotional dive when it’s all over with and your Amazon ranking plunges to new depths.
A better approach, Ms. Gillard tells us, is to take the long view, keep your eye on your writing, and build a reputation and an audience one reader at a time. Publish a book a year for five years, she suggests, and see where you are. You might be surprised, and pleased, that you’re holding your own in a very competitive world.
In my experience with Yesterday Road, paid promotions have flopped like fish on the poop deck. In fact, the more money I spend, the less successful the campaign. It’s an inverse relationship. This tells me that I shouldn’t be so willing, on faith and hope, to throw money at unproven sales vehicles.
I have had good results with Ereader News Today, which is remarkably inexpensive. But I’ve also heard good things about BookBub. Obviously, results are not guaranteed, but overall it looks like they provide a bigger punch than other outlets, which at $50 or $100 bucks a pop can really dent your budget over time.
The problem is, BookBub is pricy. For Occasional Soulmates, in the Women’s Fiction category, a campaign is likely to run about $600. Much more than I can justify, what, with all the cat meds I’m buying these days…
And this is where Kickstarter comes in.
I’m thinking of dipping my toe in these waters with a modest crowd-funding effort to the tune of — you guessed it! — $600. It would be focused only on the BookBub campaign, and if BookBub doesn’t accept the book, no one would be charged. Likewise, if I didn’t reach the target, there’d be no cost to donors.
What do you think?
J. S. Collyer ran a very successful crowd-funding campaign over the summer to help with the promotion of her new novel, Zero. Is there a groundswell of goodwill out there to help indies? You think this is so crazy it just might work?