Kevin Brennan Writes About What It's Like
Happy April 1, courtesy of the diabolical Dylan Hearn…
I don’t normally talk about e-reader technology but the latest announcement from Amazon has got me really excited. Called the Kindle Aroma, it’s been designed to address one of the reasons many people still prefer to read a book as opposed to the more convenient e-reader – its smell.
The Kindle Aroma comes with a small changeable scent ‘capsule’ that gently emits the evocative smell of paperback books whenever the Kindle is being read, giving the user the sensory illusion they are holding a real book in their hands.
“The Kindle Aroma has undergone extensive focus group testing,” said Angela Fripolola, Kindle Aroma Product Manager, “and the results have been beyond expectations. Over 95% of those taking part preferred the Kindle Aroma over our flagship product, the Kindle Voyage, with some refusing to hand them back at the end of the session.”
While the product will be shipped with the standard paperback…
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