Kevin Brennan Writes About What It's Like
I know, I know. I said I’d never do it. Early in my self-publishing experiment, I declared (at least I think I did) that I’d never give my books away as a promotion. The very idea repelled me. I gagged at the notion that people would grab the thing by the hundreds for free but they wouldn’t pay the 99 cents I usually ask in a promo. Yet, it seems to be the case that self-publishing ebooks is almost dependent on the freebie.
What changed my mind, you ask? Well, for one thing, sales of Occasional Soulmates have been (sob sob) disappointing. My experience this time around has driven home the fact that you have to market constantly, you have to spend quite a bit of money, and you have to obsess over the selling of a book to give it any kind of life on the charts. Possibly I don’t have the stomach for that. I’m not about to overload Twitter with frantic appeals, since it’s clear that doesn’t work. I also owe it to my wife not to drop major coin on relatively ineffective marketing services that are, let’s face it, geared toward hard-core genre material.
For another thing, I read an interview with a writer who’d been tagged as “literary,” who, when asked what was the single most important thing she’d done to generate interest in her work said, “The Amazon free promotion.” It brought in so many new eyes that her books began to sell independent of promotions. I wish I could remember who she is!
The bottom line is, I’m willing at this point to try it. I’d like more people to read Occasional Soulmates. I’d like them to discover Yesterday Road and Parts Unknown. I’d like them to anticipate my next book, Town Father. And since I’m not focused on the money side of all this, it’s reasonable to consider the freebie the cost of marketing.
If you have a blog or you’re willing to throw some Tweets into the air, stay tuned. The promo begins on May 1 and runs through May 3. I’d be forever grateful for any help you can lend.
Occasional Soulmates. Free. Next weekend.