Kevin Brennan Writes About What It's Like
So it’s book publishin’ season for me again. Seems like Labor Day shows up on the horizon and I get itchin’ to put out another title to see if it sticks to the wall, like perfect al dente pasta.
But this year I have a completely different attitude about it all, and I’ll tell you why. For the past two years I’ve tried a variety of things to pave the path. I’ve solicited for early reviewers, I’ve laid the groundwork with gobs of pre-pub announcements and social media activity. I’ve done interviews and guest blog posts and paid listings and a bunch of things I don’t even remember now. The down and dirty is that none of it made a whit of a difference sales-wise, so this time I’m going radical.
I’m just going to put the goddamn book out.
No muss. No fuss. No frantic promo. No desperate pleas for reviews or even purchases. I’m not setting up pre-ordering on Amazon. I’m not doing a blog blitz or whatever they’re called. I’m not under-pricing the book out of the gate in the hopes that at 99 cents or two bucks it might fly up to the top of the charts somehow.
The new promotional strategy is called IDM marketing. Have you heard of it? (No, because I just made it up.) “It Doesn’t Matter.”
With IDM marketing you publish your book. That’s it. Oh, sure, you tell everyone who reads your blog about it. You do a Goodreads event. You ask your family to buy their copies. You fire off some tweets, without getting too spammy. You check the sales reports just to see, but for the most part you sit back and say, Que sera sera.
Then, later, you run a sale and hope for the best.
In keeping with IDM, I’m not sure yet when I’ll publish Town Father, but it’ll be sometime this fall. Keep your eyes on the blog for details.
Meanwhile, to all you regulars who’ve been there since Yesterday Road, thanks for your loyal support. You never disappoint.