Kevin Brennan Writes About What It's Like
Here’s an apt analysis of what’s wrong with publishing today, by friend of the blog Blaise Lucey. They still haven’t figured out how to market ebooks!
At #FutureBook16, a conference based in London, authors, agents, publishers, and others converged to discuss the future of the book. Or, really, the future of publishing.
Spoiler: the industry doesn’t think it’s that bright. In his keynote, Tim Healy Hutchinson Hachette UK said that the book market is in “secular decline.”
The entire industry is shaking, reeling, seizing up. I’ve talked about the failure of the book industry to adapt to digital marketing strategies.
One statistic that I saw passing through the Twittersphere really leapt out at me:
— Porter Anderson (@Porter_Anderson) December 2, 2016
In online searches, 60% of all book searches are deliberate.
View original post 572 more words