Kevin Brennan Writes About What It's Like
As your What The Hell life coach, I’m always on the lookout for new ideas that will help make your life easier. One that’s just come onto my radar is the meal kit delivered to your door, provided by companies like Blue Apron. And Amazon. Blue Apron, of course, will soon cease to exist because of Amazon.
The concept is simple. You’re too lazy or, perhaps, busy, to set foot in a grocery store, so you’ve consigned yourself to eating out most days. This is not good for your body or your pocketbook. If you try to save money by eating at fast food outfits, you’ll soon lose any savings to copays and deductibles at your health care provider. Meanwhile, dining out at fancier places will rack up huge credit card debt and many inches of marbly fat around your waist.
The solution? Meal kits! Delivered to your door!
For about $60, Blue Apron will deliver three meals for two each week. In the box you’ll find everything you need to enjoy delicious, healthy food – except a cook to make it for you. But hey, since you’ve managed to avoid setting foot in a grocery store, you now have time on your hands to cook your own meals.
It’s actually quite adorable. The box contains cute little individual packages of stuff like fresh thyme or four baby carrots. Five radishes. Two chicken breasts. A tiny cup of ground cumin. There’s a lot of packaging, truth be told. All recyclable of course, but there is a lot. There are also ice packs to keep the food relatively fresh as it sits on your doorstep from noon till whenever you get home. Where have you been all day? Not the grocery store.
Blue Apron et al. provide you with a detailed recipe too, and this is really what they’re selling, I guess, because now you can use the recipe with ingredients that you buy yourself. Teach a man to fish, eh?
A friend of ours gave us a gift certificate to a similar service not long ago. We appreciated it. Or at least my wife did. She assigned me the cooking duties. It was a lot of work. And ultimately it tasted no better than the food I usually make, except in this case the raw chicken, the zucchini, the pouch of tomato paste, etc., were free. Because our friend paid for it.
All that was missing was a prepackaged glass of wine for the cook.
In any event, try it out, especially if you’re lucky enough to have a spouse who will play the part of sous chef. Since the cheap Blue Apron plan only gives you three meals, though, you’ll have to fix something else for yourself the other four nights.
My advice? Top Ramen cooks up nice every time.
[Image via Wiki Commons.]